Coffee Trends 2024: What To Expect in the New Year


No one knows how long humans have been enjoying coffee, but legend has it that the enchanting abilities of coffee were discovered centuries ago by a goat herder on the Ethiopian plateau. The caffeinated brew has been a staple of Western civilization since the 17th century, and its popularity never wanes. While our love for the drink persists, trends in the coffee industry evolve and emerge from year to year. Join us as we look toward the future and discuss our predictions of the coffee trends for 2024. 

Shining a Spotlight on Sustainability

Graphic of San Francisco Bay Coffee's Zero Waste Journey

Sustainability is increasingly a priority for brands and consumers alike. There is a growing concern for the environmental and social impact of creating products for consumers to enjoy. Companies that have yet to embark upon sustainability efforts will likely need to do so to stay competitive. 

Here at San Francisco Bay Coffee, sustainability is our heart and soul. We are Zero Waste Certified with a silver certification, which means 94% of our waste goes to compost fields or recycle centers, not landfills. In the very near future, we plan to reach our goal of diverting 100% of our waste from landfills. 

We also prioritize sustainability by making OneCUP™ coffee pods from plant-based commercially compostable materials instead of the ever-popular material other coffee companies use – petrochemical plastics. Our OneCUP™ pods are BPI® certified compostable in a commercial or industrial composting facility. In fact, the pods break down 90% of their materials within 84 days or less! 


Increased Interest in the Story of the Beans  

Coffee farmer Abelardo Antonio Arias Velez from Colombia,

Customers want to know where their coffee is coming from, how it is grown, and who grew it. In 2024, more companies will hopefully begin sharing the story of their beans. Here at San Francisco Bay Coffee, we take pride in sharing the stories of our farmers. Across the globe, passionate families carefully and expertly cultivate the beans that go into our favorite brews. Many of the farms have been a vital part of coffee-growing families for generations, and we are honored to share their treasured harvest with our extended family of coffee drinkers. When you purchase from San Francisco Bay Coffee, you join our efforts to improve the lives of our farmers and those in their communities worldwide. 


Strong Gravitation Towards Speciality Coffees 

 Coffee lovers want a great coffee-drinking experience, not just a quick caffeine fix. This passion for quality leads many to seek gourmet and specialty coffees for their daily brews. Specialty coffees are notable for their higher quality beans, more complex flavor profiles, socially and environmentally conscious growing practices, and high standards for sustainability. We are proud to share that all of our coffees are certified by the Speciality Coffee Association (SCA), which sets rigorous standards for coffee to achieve the honored specialty status. Our Platinum Collection offers three of our specialty coffees, including Panama Geisha, 100% Kona Coffee, and Rwanda Huye. This set serves as the perfect taste-tester bundle for those looking to enter the world of specialty coffees.

San Francisco Bay Platinum Collection of Coffees


Coffee Subscriptions Become More Popular 

Delivery of San Francisco Bay Coffee subscription.

Over the last few years, subscription eCommerce sales have steadily increased, and the trend is likely to continue. Everyone loves the convenience of placing a single order and enjoying it on repeat without the need to reorder manually. At San Francisco Bay Coffee, we offer effortless coffee subscriptions with a 10% discount and free shipping on orders over $50. That way, you can relax and enjoy deliveries of your favorite coffee at your doorstep on your schedule. Plus, with our coffee subscription service, there is no obligation. You can modify or cancel your order at any time. 


Buzzy Interest in Coffee-Infused Food 

When you think of coffee, chances are you picture some form of a beverage. But did you know that coffee can be incorporated into foods? While we have plenty of coffee beverage recipes to share, we want to highlight some of our favorite sweet treats and savory coffee entrees.

Coffee Sugar Cookies are delicious, shortbread-style cookies that use finely ground French Roast, French Vanilla, or Hazelnut Creme coffee to impart a rich flavor. The coffee sugar cookies are easy to prepare in advance and gift to friends and family. They are sure to impress any coffee lover! 

For a savory meal with coffee as the star of the show, use our Spiced Coffee Rub to coat beef, pork, or poultry. The rub features a generous amount of ground coffee along with chili powder, brown sugar, smoked sea salt, garlic powder, onion powder, paprika, pepper, and cumin. It will take your next grilled, roasted, or pan-seared meal to the next level! 

For a tasty, caffeinated snack, enjoy a batch of Chocolate Coffee Caramel Corn. Made with finely ground coffee, almonds, caramel, and chocolate, the popcorn is a satisfying and unique treat perfect for a family movie night.  


How To Keep Up With Coffee Industry Trends

Since 1979, San Francisco Bay Coffee has been growing the largest family in the world – the family of coffee lovers. We are passionate about sharing delicious coffee that benefits our community around the world. To discover delicious coffee, explore our store. Visit our blog to keep up with industry trends!