Growing the largest family in the world

Meet The Rogers Family 

When Jon and Barbara Rogers founded SF Bay Coffee in 1979, their mission was to explore opportunities to break the coffee mold. Now, 40 years later, they have achieved just that and then some. As the coffee company grew, so did the Rogers family.

Today, our third generations family business includes some of Jon and Barbara’s children and now adult grandchildren. The most important part of our story is not about how many stores we are in or how much coffee we sell. It’s about relationships. We often say that we are growing “The Largest Family In The World,” which to us means that we have personal relationships with our farmers and their families that go far beyond the transaction from the coffee tree to your cup.

As a family, we care deeply about the quality of our coffee, our team’s quality of life, and the earth-friendly footprint we leave behind. We stand for high quality, sustainable, fair, and direct trade coffee, and we know our products are grown for good. We are proud to own and operate coffee farms in Panama, Mexico, Rwanda, and Kona where we have over 564 hectors of forest and 1600 hectors of planted coffee.

Owning our farms not only helps us create specialty, unique blends, but it has also made us a carbon-negative company. Our family also includes extended families across generations and the world, who are helping to provide and improve better quality coffee to you and your family. 

Our Founders

Jon and Barbara Rogers met when they were just kids and through years of living on the same street, formed a friendship.
When Jon was drafted into the Army and was told he was being deployed to Germany, he knew there was only one thing he wanted to take with him, Barbara. He called up his then friend (that's right, they weren't even dating!) and proposed to her over the phone. A stunned Barbara said she would call him back and two weeks later, they were wed! They came back to the US after two years living abroad to start their family where they had four kids.  
After years of working in New York and living in Connecticut, Jon and Barbara decided they were ready for a change and found a small bankrupt coffee and tea company all the way in California. They took a leap of faith and ended up landing on their feet!

Today the 86 year olds live in Granite Bay with their two dogs and their four children and their 14 grandchildren nearby!

"I just always knew that we could do it." - Jon Rogers when asked how he knew he could turn a bankrupt company into a success.

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