Years & years ago, before that Seattle coffee place was in business, my first coffeeshop was in San Francisco, right across the street from my apartment. They got green beans fresh off the ships from around the world, not only brewed it & sold by the cup but roasted them for sale & even roasted them to customers' specs... and OH! The fragrance of those beans brewing our roasting. Of all the things I missed when I moved away from Frisco, that coffee was what I missed the most. ... And then I discovered SFBay Whole Bean Coffee.! Store it in the freezer. Grind it fresh every night. Set the coffee pot timer. I don't need an alarm clock any more. Just that stirring aromas of Hazelnut, French Vanilla, Mocha Java... whatever the flavor of the morning and as strong or as light as I choose. Whichever the flavor of the day, I will never have any other coffee. San Francisco Bay Whole Bean. That's all I need anymore forever!