We prefer a medium to dark roast for our cappuccinos and lattes. Hard to find one with a robust but not bitter flavor. This one fits the bill. Very similar in flavor profile to our favorite Rainforest Blend that we use daily. We only purchase organic coffee beans and have never been dissatisfied with this company's product. Also, I hate to say , my husband loves the convenience of his pod coffee maker. We ONLY purchase pods from this company because they don't use plastic pods. This way we can use an organic product that is easier on the environment and us!