About Us

Our mission is to search out the world’s finest coffee farmers, roast the richest, most flavorful coffees while making the world a better place. This is The SF Bay Way. 

Created by potrace 1.10, written by Peter Selinger 2001-2011

PAST

40 years of passion over profit. Our third generation family owned and operated business began in the Bay area in 1979.

Created by potrace 1.10, written by Peter Selinger 2001-2011

PRESENT

Today we work with over 32,000 farmers all around the world and work hard to give you the best quality coffee at an affordable price.

Created by potrace 1.10, written by Peter Selinger 2001-2011

FUTURE

The future of our company is to lead the industry in ethical and sustainable farming and packaging methods.

Our story

Created by potrace 1.10, written by Peter Selinger 2001-2011

Our company began in 1979 by The Rogers Family founders, Jon, and Barbara Rogers. We began with a 3,000 square foot warehouse in the heart of San Francisco. Many of the Second Generation Rogers learned their work ethic and developed a passion for the science of coffee within these walls. 

Jon and Barbara were firm in their belief that each child should learn the family business but also make their own path as responsible adults. Siblings Jim, Lisa, John and Pete each paid their own way through college while making starting wages working in the family business.