sf bay coffee
High Quality Coffee Roasting
For over 40 years, we've perfected the art of growing and roasting coffee. At SF Bay Coffee, we ensure that the beans that YOU get have been tasted and tested at every stage. Sip our coffee knowing that you are drinking only the best.
If it doesn't meet our high quality standards, let us know, we have a 100% Customer Satisfaction Guarantee.
We just went out and tried to learn all we could about coffee. We tried to become experts in it when everyone else was just trying to push product out the door. We always really tried to set ourselves apart with something better than you could find out there."
- John Rogers (Co-CEO) on why we refined our roasting process
Roast level determines the strength of your coffee.
Every minute of the roasting process is critical in meeting our quality standards. From 12-20 minutes, a temperature change happens taking each bean from raw to perfection.
At SF Bay Coffee, we have 5 roast types that vary from our standard Medium Roast, Dark Roast, Espresso Roast, and French Roast to Extra Dark Italian Roast.
Our standard roast. The bean is roasted past the first crack but not enough to draw a lot of the oils to the surface of the bean. This develops the beans to a full flavor point without any bitter tones.
We take the Medium Roast a small step further on some coffees. The bean is roasted until the sugars are caramelized, which results in a touch of sweetness. This develops the beans to a strong flavor point. Full bodied, sweet and well rounded.
Roasted past the second crack where the color darkens and the oils are developed fully. This releases the full flavor of the coffee along with a hint of smokiness. Strong flavors with more robust notes. Perfect for espresso machines.
Roasted to the pop and sizzle point where the beans are very dark and oily. All of the sugars are burnt off, and the structure of the bean is well toasted. Intense coffee and smoky flavors.
Extra Dark Italian Roast
Roasted past the pop and sizzle point where the beans are very dark and oily. All of the sugars are burnt off, and the structure of the bean is well toasted. Intense coffee and smoky flavors.
Most frequent questions and answers
We roast 100% of our coffee at our main office in Lincoln, California.
Roasting coffee transforms the properties of raw green coffee beans into consumable coffee products. The roasting process is what changes the chemical and physical property of the coffee into the flavors we enjoy.