To be honest I had already tried this coffee at my sister's house, both my mom and I loved it and asked my sister which brand and flavor it was, and where we could buy some. The fact that we live in Connecticut and that we had to purchase from California should tell you how much we enjoyed this coffee. I have bad acid reflux and I get heart burn from most common brands of coffee. I have been reading about the common problems with most commercially grown coffees, such as mold and pesticides, and other contamination. As well as the info about different acid levels depending on the inviornment it was grown in. I don't know if this coffee is grown in the mountains and out of direct sunlight or not but it sure is nice to be able to enjoy my coffee without having heartburn for the rest of the day!!