sf bay coffee

Our Practice

Our Brand Ethos, The Bigger Picture.

Our company is a collective of amazing people striving to make an impact on our family of farmers and mother nature.

At San Francisco Bay, we are committed to continuing to progress in coffee farming and production by practicing innovation and sustainability, offering fair trade to our farmers, and minimizing waste all while providing the world’s best coffee. This wouldn’t be possible without our farmers and their dedication to providing us with high-quality beans. With the support of our customers we have gotten to where we are by always following our Four Pillars of Change.


Pillar 1

Pay the farmer above the cost of production.

Since 2015, the cost of coffee has decreased by 60%, leading to many farmers being unable to support themselves and their families. Many coffee farmers are being paid under the cost of production and are losing money by selling to coffee distributors. For the last 34 years, we’ve committed to fair pay and to buying 100% of our coffee directly from the source: the 32,000 farmers we work with every day. 

Pillar 2

Work to improve the quality and quantity of coffee that farmers produce on their farms

Over the years we’ve implemented new, unique practices into the production of our coffee. Starting from how we grow coffee, all the way to how it is delivered to our customers, we’ve evolved our farming, roasting, and packaging methods to meet the highest standards. By utilizing these practices at our farms in Kona, Panama, Rwanda, and Mexico we serve as an example for all the farms we buy from.

Pillar 3

Improve the social condition of the farms

Improving the conditions of the farm goes hand in hand with improving the quality of our coffee. We do this by teaching our farmers new innovative techniques so they can increase their yield and profits. In our 40 years, we have donated over 10 million coffee plants to our farmers and provided housing and schools to their families and their community. We are improving the conditions of the farms and increasing the quality of life for the farmers.

Pillar 4

Improve the social conditions of the community

Over the past 40 years, we’ve built and staffed 12 medical centers, 63 schools, and built over 1,700 housing complexes for farmers and their families. Since doing so, we’ve been elated to see changes in the communities. Health has improved and attendance rates for elementary, middle and high schools has increased, we’ve even seen some of our farmer’s children graduate college!

Did You Know?

Our pillars have been a part of our company since the 1980’s and are the major driving force of how we conduct business.