Sf bay coffee

Meet The Family Behind The Beans

40 years ago we embarked upon a journey to better the coffee industry, come and join the family! 

1979 - The Year The Rogers Family Coffee Company began

When Jon and Barbara Rogers founded SF Bay Coffee in 1979, their mission was to explore opportunities to break the coffee mold. Now, 40 years later, they have achieved just that and then some. As the coffee company grew, so did the Rogers family. 

Today, our third generations family business includes Jon and Barbara’s children and now adult grandchildren. The most important part of our story is not about how many stores we are in or how much coffee we sell. It’s about relationships. We often say that we are growing “The Largest Family In The World,” which to us means that we have personal relationships with our farmers and their families that go far beyond the transaction from the coffee tree to your cup. 

As a family, we care deeply about the quality of our coffee, our team’s quality of life, and the earth-friendly footprint we leave behind. We stand for high quality, sustainable, fair, and direct trade coffee, and we know our products are grown for good. We are proud to own and operate coffee farms in Panama, Mexico, Rwanda, and Kona where we have over 564 hectors of forest and 1600 hectors of planted coffee. 

Owning our farms not only helps us create specialty, unique blends, but it has also made us a carbon-negative company. Our family also includes extended families across generations and the world, who are helping to provide and improve better quality coffee to you and your family. 


We are the

Rogers Family

The Rogers Family Circa 2012

The Rogers Family Circa 2019


Most frequent questions and answers

As of 2019, there are 26 of us! 

Yes! We are 100% family owned.

As of 2019 we have 9 full and part time family members working in the business and are excited for more to join!

Did You Know?

Our family business was originally a tea focused company.